New Media’s Latest: Nike Swoosh Art

Just like the many variations of Mona Lisa’s portrait, I have seen “Nike swoosh art” just about everywhere. “Nike swoosh art” has been the latest new media craze in multiple social media sites, like Tumblr and Pinterest by combining the Nike logo with European paintings. David Bedoni, an Italian creative director, and the mastermind behind these creations mashed up over a hundred variations with four series inspired by Nike’s swoosh.  Funny enough, he says he created this out of “boredom”….  if only some of us were so lucky to be this creative while bored. To see more of his work, both what he does when he’s bored and focused, click here.

Here are some of my favorites, enjoy!

STREET ART | MIRF Wheatpaste

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Have you seen any other popular New Media compilations around lately?  

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The Optimal Length For Posting Anything Online

When posting a blog, sending an email, or tweeting I always remind myself to keep it short and sweet. Sometimes, I feel like I have so much to say but the question then arises: are people really interested? Will they read everything? Studies show that people often aren’t either because of lack of interest in the subject or time and move on to the next thing quickly. For that reason, research has been made and analyzed to help the average Joe like me. Although some say not to listen to the stats and data, I think it doesn’t hurt to know. Here are some studies proving what the ideal length is for any posting you do online:

The ideal length of an email subject line 28-39 characters
Using power words, being precise over clever, and using numbers (50% off) to catch the eye are just some of the many important components in email marketing. However, the subject line in an email is by far one of the most important. It is after all the only thing the receiver will see in their inbox before clicking.

Some email marketing companies have, however, said that the statistics are not solid enough to have a definite “ideal length”. For instance, Mail Chimp posted blog entitled: “Subject Line Length Means Absolutely Nothing“.

However, according to MailerMailer, they have found that longer subject lines have lower open and click rates versus those that are shorter:

4–15 characters: 15.2% open; 3.1% click
16–27 characters: 11.6% open; 3.8% click
28–39 characters: 12.2% open; 4% click
40–50 characters: 11.9% open; 2.8% click
51+ characters: 10.4% open; 1.8% click

The ideal length of a tweet is 100 characters.
I’ve always had a hate-love relationship with the 140 character limit. Hate because I like to say more, love because I know the limit is good for a yacker like me.

Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate. Tracksocial.com also points to this and advises brands to:

1. Get to the point with short, punchy statements. Try to stay below 100 characters.
2. Where possible, let images do the talking
3. Avoid the temptation to add superfluous branding or product tie-ins as this is a common reason that message length increases unnecessarily

The ideal length of a Facebook post is less than 40 characters.
Blame it on Twitter but most people have accustomed to its 140 character limit and skim past anything longer. Bold Pictures are best, but Jeff Bullas article “10 Powerful Tips to Increase Fan Engagement on Facebook” shows that 40 or fewer characters is ideal for Facebook. He says “Very concise Posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.”

The ideal length of a blog post is 500.

Blogging, as with everything else depends on the audience. Some blogs have an audience that enjoys reading more versus those who don’t have as much time to do so. That is why knowing your audience and analyzing your data is best. Research shows that blog posts should have a minimum of 300 words for SEO. However, 500 words are commonly thought to be the ideal length because it is long enough to have supportive details and easy for readers to digest.

Here is a visual I found on Orbit Digital Studios about ideal lengths for posting anything online. Most of these numbers correlate with the data gathered in this blog post, but it is always best to look at multiple studies in order to have a definite opinion.

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Copywriting Favorites of the Week

Here are a couple of my favorites copywriting pieces of the week. Some are advertisements and others are funny twists on product descriptions. Enjoy!

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The Perfect Time To Post For All Your Social Media Accounts

Social Media is literally ”the thing” nowadays. Major companies and even small businesses depend on social platforms because of its immediate interaction with consumers. Plus, it’s an awesome way to build brand awareness. But what about those who aren’t companies or small business – should social media be important to them? The answer is a resounding yes. No matter what career you are in or planning to enter – media presence has become vital, and its importance will only continue to grow.

This was a bit of a shocker since I like to keep my life on the “down-low”. But as an aspiring copywriter almost all job requirements want someone savvy in social media. And thus began my journey with social media! One thing I’ve noticed by using various platforms like Twitter, Pinterest, Tumblr, and Instagram is that the timing is everything. Research done by sumall.com agrees.

Here is their analysis of what they found is the optimal time to post for all your social sites.

Twitter: 1-3 PM (People like to post and retweet around lunch hour.)
Facebook: 1-4 PM (People like to check Facebook during work, especially if it’s a slow day. But Saturday’s are also very popular around noon.)
Tumblr: 7-10 PM
(High school and College students are the main demographic so according to their schedules it’s better to post in the night. People also enjoy reading the long comments left on pictures – needing more available time read.)
Instragram: 5-6 PM (Thursdays seem to be the day most people post)
Pinterest: 8-11 PM (Weekends are the best especially for crafts and DIY because more time is available for these projects.)
LinkedIn: 7-9 AM (Most check before work)
Google+: 9-11 AM (same ^^)

In my experience using Pinterest, which I use religiously – pinning in the night is usually best. However, it does depend what category my pin falls under. For instance, I have a specific “fashion” audience that pins more around the afternoon than in the night. The same goes for my “quotes” board.

So no matter what time you decide to post, it is always best to analyze your own statistics and audience in order to know when you have the most exposure.

*Tailoring to your own stats will always give you the best results.*

What are some of your social media tricks?

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Mona Lisa’s Many Faces

In one of my intro media courses we learned about “New Media” and how it has become a phenomena due to the massive influence of the Internet. The aspect of New Media I would like to touch on today is the creative participation on digital content worldwide. For example, putting together multiple clips from different sources like T.V and film to create one overall video is New Media. It is essentially our participation in media by creating or recreating content. An example of New Media I’ve had a couple of good laughs with that I’d like to share with you is a modernization of the portrait of Mona Lisa. Enjoy!

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Still Photographer for A Hard Kiss Goodbye

About a week in a half ago I was the “behind the scenes” photographer at a film shoot for A hard Kiss Goodbye. Besides the insanely cold weather it was a lot of fun! We shoot at various areas like Prospect Park in Brooklyn, a basement in Maspeth, and at a rooftop in Sunnyside Queens. At this moment I am editing away – here are a couple of my favorite pics so far.

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Copy Monday – Turning Leaf

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Today is Monday. Oh, sweet, sweet, Monday.

For all of you with Monday Blues – this one is for you. I choose to showcase today Turning Leaf’s print ad with the tag line “ Wine needs time to breathe. People do too.”  Beyond it’s tag line – it visually exudes happiness, freedom, and warmth with the image of a woman laughing at the beach on a sunny day. However, I like the strategic move of using a woman’s own words in describing what she is and isn’t. This works, because women don’t like to be told what they are by other people but are more opened minded to listen when it is another woman’s personal words.

Thus, the copy takes this idea of women knowing who they are and expands it by showing that women are real thus, alive and need moments to remember this and “just breathe.” Here breathing and taking moments to yourself are intertwined with wine because wine does just that. It let’s you relax, breathe, and can be consumed on your own.  Therefore, the tagline works perfectly because just as wine needs time to become richer, so do people – we just need moments of relaxation – and wine according to the ad, haha.

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Copy Monday – 7 Eleven

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Today’s Copy Monday Guys!

I thought 7 eleven’s product marketing was a perfect candidate for this post. The phrase “A bed is just a coffin with no lid’ is seriously some of the best copy I’ve ever read. The fact that it’s on a coffee cup just adds to its awesomeness! There isn’t much for me to add since it’s self -explanatory but I hope to one day write copy just as great as this.

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A Doll’s House + Current Beauty Products

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On Tuesday, my sister dragged me along to see A Doll’s House in Brooklyn. I wasn’t too excited for the play at first, but it was totally worth it. The acting was absolutely amazing! I was very impressed and cannot imagine the dedication it takes. Acting live for two hours and a half is truly a feat. That is true talent. The play took place in the late 1800’s venturing into the life of a housewife, Nora and her family on Christmas Day. Not to spoil too much of the story, but a secret from her past is revealed causing Nora much anxiety. However, in the end she has an epiphany leading her on the pursuit of discovery. Based on the novel, the play touches topics such as marriage, society, and feminism. It was pretty funny when Nora’s husband by the end of the play tells her he’s not upset with her and understands that she is just a women, she couldn’t know any better. Thus, reestablishing his identity that male is forever the intellectual and woman are merely naïve. All you heard in the crowd were variations of “oh no, he didn’t” but in a more sophisticated manner, haha. All in all, great little date night with my sis.

Stay tuned, I’ll have a review on both Dior’s Airflash foundation and Hourglass’s primer coming soon!

How was your Tuesday?

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Copy Monday – Swiss Life

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Anyone familiar with itsJudystime on Youtube will be familiar with this title – which is inspired by Benji’s famous “Coffee Monday”. But this is a new post  I want to do every Monday where I choose some of my favorite copywriting pieces and say a couple of words on why I love it. Who’s excited!?

I know I am, there is some great stuff out there! For today I choose SwissLife’s print ad “I never want children are great”. They are a life insurance company in Switzerland and this copy is so great because of its play on words. The copy sounds just like “I never want children again” which I’m sure some parents think to themselves every once in a while. However, just as the sub copy says, life throws some unexpected turns at all of us – so better be prepared that sorry. Thus, better call Saul, haha just kidding, better call Swiss Bank because they’ve got you covered.

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